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“If we knew what we were doing, it would not be called research, would it?”

<aside> ✨ Design should be informed by research rather than assumptions. However, if assumptions are made, utilize research to support or disprove them.

</aside>

Primary Research vs Secondary Research: Definitions, Differences, and Examples | Research.com

Tracking Research Questions, Assumptions, and Facts in Agile

When to Use Which User-Experience Research Methods

📖 Primary Research

📘 Secondary Research

Lilly King

UX Designer

Washington D.C. & Remote

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